Crypto exchanges' Ad spend at Rs 50 crore in World Cup

Data shows that cryptocurrency exchange CoinDCX advertised seven times per match on every channel during the tournament, spending a total of ₹40 crore on sponsorship on Star Sports. Rival CoinSwitch Kuber focused on Star's video-streaming service, Disney+Hotstar, during the World Cup. The ad spend by other exchanges such as WazirX is ₹4-6 crore.

from Cryptocurrency-Markets-Economic Times https://ift.tt/3kF6KDN